Today, a key component of a successful hospitality operation is their effective use of social media and an appreciation for its relationship to marketing and reputation. Social media allows consumers to leave instant feedback anywhere in the world, so it is important hotel and restaurants know how best to respond and manage their public communications.
In this course, students will explore how a focused approach to social media and embracing modern technology can result in a stronger brand, greater public relations and encourage guest loyalty.
Jan 4 - Feb 17, 2022
Th, Fr 2:30 PM - 4:20 PM
Applicable NBCC Program(s):
- Hotel and Restaurant Operations
- Hotel and Restaurant Management