International Business Management

CampusStart DateTuition/Fees
Saint JohnSeptember 2023 (Blended Delivery) Domestic | International

Program Overview

Business drives economic activity, jobs, and strong economies. Companies and brands competing in a global marketplace need people with the proper perspective and the skills to manage international trade. International business managers see the big picture. They understand regulations, finance, logistics, and cultural differences, and they use their expertise to help companies excel globally. If you have an existing degree or diploma in business or equivalent experience, and you like to think big, a career in international business management could help you take your dreams global.
In our International Business Management program, you'll build on your existing education and experience, developing the specialized skills needed to be successful for trade and international opportunities. You'll learn to assess business rationale and strategic planning for international trade and develop digital and intercultural communications, networking and negotiation skills, and evaluating corporate sustainability and social responsibility initiatives. Using a hands-on approach, you'll collaborate, think critically and reach your potential to become a valuable asset to any team or organization. Enroll today in International Business Management and pursue a career that makes the entire world part of your workplace.


The requirements for this graduate certificate program may be achieved within one year of fulltime study.

Admission Requirements

    Profile F

  • Any Degree or diploma in Business or related field
    Other combinations of education and related experience may be considered

    Career Possibilities

    When you graduate, you’ll be ready to help companies and organizations capitalize on global business opportunities. Will you find opportunities to travel and work around the world? It’s entirely possible. You could find employment in international trade occupations such as trade and investment, international affairs, sales and procurement, logistics, marketing, and finance.
    Some graduates pursue careers as retail and wholesale trade and sales managers for businesses involved in commercial, industrial, institutional, e-business, and wholesale and retail sales. Others find opportunities as business development officers who work for the government and the private sector developing new trade policies, relationships, and market opportunities. Another growing area of international business centres around supply chain management and logistics. These international business professionals manage shipping, customs, and delivery of goods to markets worldwide on behalf of their clients and employers.

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    Specific Considerations

    International Trade graduates may have the opportunity to acquire external certification from the Forum for International Trade Training (FITT), assuming they meet the certification requirements and pay any required fees. Details on the application process and eligibility requirements for certification are located on the FITT website.

    Technology Requirements
    NBCC is a connected learning environment. All programs require a minimum specification, including access to the internet and a laptop. Your computer should meet your program technology requirements to ensure the software required for your program operates effectively. Free wifi is provided on all campuses.

    Areas of Study

    • Global Business Environments
    • Risk Management
    • Supply Chain Management
    • Global Entrepreneurship
    • Trade Research and Compliance
    • International Market Entry and Distribution
    • Global Marketing
    • Trade Finance
    • Trade Management
    • Strategic Trade Planning

    Program Courses

    Courses are subject to change.

    Corporate social responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce, their families as well as society at large. This course allows students to assess the transformation of simple community engagement of business to the direct development and implementation corporate social standards and strategic plans.

    The challenges and successes of corporate social responsibilities are examined, along with legislation and industry policies meant to regulate supply and distribution channels across continents. 

    E-commerce has become an essential factor for international businesses, small and large. As technology changes and advances, it provides new opportunities for businesses on a global scale. Businesses can market, source, and sell their products or services using the internet while considering other facets that may improve their own general operations.

    E-Commerce for International Business examines the application and effect of e-commerce, including its advantages and disadvantages for international businesses. Students examine digital marketing methods and when an organization is ready to implement e-commerce operations. The components, practices, and design elements of e-commerce operations are also explored and integrated in an e-commerce project.

    INTL1024A: E-commerce for International Business combined with SAVT1051A: International Sales and Marketing and SAVT1027: Professional Sales includes all components required for International Sales and Marketing (FITT).


    • SAVT1051A

    International trade initiatives are based on solid financial foundations and plans. This course examines the practical skills an international trade importer/exporter needs to manage the financing aspects of international trade. Students explore principal export and import financing sources, forms of international trade financing, and risk mitigation.

    Other topics in International Trade Finance include negotiation, the nature and use of export credit, non-payment dispute resolution, and cash flow management.

    FINA1060A: International Trade Finance includes all components required for International Trade Finance (FITT).

    Cultural differences, if not understood, can be a significant barrier to the success of doing international business. This course examines the diversity in a cultural settings and/or people that you will encounter in doing business internationally. Communication strategies will be explored and a variety of communication styles analyzed to address cross cultural variables and barriers in international business.

    International Trade Research and Costing engages students in the process of identifying key research objectives and introduces various methods used to collect marketing data. Throughout this project-based course, students develop the skills required to conduct efficient and well planned international market research.
    Students further develop the skills to analyze, synthesize, and more importantly, interpret marketing intelligence to identify the best global markets and trade opportunities. International Trade Research and Costing provides students with the skills to investigate potential markets, develop a research process, evaluate opportunities, investigate sources of information, carry out a cost benefit analysis, and make recommendations.
    INTL1028A: International Trade Research and Costing combined with INTL1034A: International Risk Management includes all components required for Feasibility of International Trade (FITT).

    International Market Entry Strategies explores how to thoughtfully evaluate and select a market entry strategy appropriate for a proposed venture(s). While examining entry strategies, student will develop a better understanding of the challenges and key roles that investment and partnering play in facilitating international trade and operations.

    Various elements need to be considered and developed to create a strategic plan for market entry. International Market Entry Strategies explores and integrates all these elements through a project-based approach.

    INTL1029A: International Market Entry Strategies combined with INTL1033A International Trade Law & Ethics and INTL1027 Consulting Across Cultures includes all components required for International Market Entry Strategies (FITT).


    • INTL1028A
    • INTL1034A

    Global value chains are inclusive of the production and distribution of goods and services on a global scale, which means that any activity or process in the chain can occur in different locales around the world. The Global Value Chain course examines the primary and secondary activities within the value chain including inventory management, documentation, procurement and distribution of goods.

    This course also examines the skills needed to manage technology, delivery, and product returns, as well as the skills to forecast supply chain challenges and assess risks.

    INTL1030A: Global Value Chain includes all components required for Global Value Chain (FITT).

    Often organizations must adapt and customize products or services sold or traded internationally. There are various reasons for modifying products and services, but ultimately it allows organizations to remain competitive and compliant within their target markets.

    Products and Services for a Global Market explores the impact of regulations, laws, culture, and customer or client requirements on products or services resulting in the need for modifications. It examines both product and service development including their characteristics, processes, adaptations, customizations, and relation to one another.

    Additional topics such as intellectual property protection, product liability, various types of testing, and the impact of modification on other areas of international trade (sales and marketing, market entry strategies, etc.), are also examined.

    INTL1031A: Products and Services for a Global Market includes all components required for Products and Services for a Global Market (FITT).

    The International Business Management practicum exposes students to the conditions and expectations of the workplace. Students are given work assignments related to their area of study. Job assignments are made on the basis of a student’s ability and interests and the employer’s needs

    International trade law is the appropriate rules and regulations that can directly affect the success of global business initiatives and expansions for organizations.

    The International Trade Law & Ethics course examines the basic legal principles of international law applicable to any business engaging in international trade development and/or expansion. Ethical practices are explored as both law and ethics are essential to all decisions concerning international trade.

    Topics include partnership and trade agreements, international contracts and negations, intellectual property, and ethics and corporate responsibility. International legal challenges and disputes are also examined to provide a broad perspective into the world of international trade.

    INTL1033A: International Trade Law & Ethics combined with INTL1029A: International Market Entry Strategies and INTL1027: Consulting Across Cultures includes all components required for International Market Entry Strategies (FITT).

    Risk management is essential to organizations venturing into the international market. With a thorough analysis and properly implemented risk management strategies, companies can avoid, reduce, or cope with risks.

    International Risk Management introduces students to the risk management cycle and various types of international trade risks. Students identify and analyze potential risks, but also investigate and develop strategies to mitigate and monitor the risks an organization may encounter in international trade.

    INTL1034A: International Risk Management combined with INTL1028A: International Trade Research and Costing includes all components required for Feasibility of International Trade (FITT).

    This workshop introduces students to the process of finding employment. It explores the various strategies and resources available, and examines the role of social media.

    This course provides an introduction to the meaning of community service.  Students learn how community service can enhance a student’s educational experience, personal growth, employability, and civic responsibility. Students participate in one day of volunteering to enhance their understanding of civic responsibility and to help the New Brunswick Community College realize its vision of transforming lives and communities. 

    This course provides students with the knowledge and skills necessary to plan, coordinate, implement and evaluate a project within a team environment. Students learn effective project management techniques that allow them to monitor all work activities and ensure a quality product while remaining within budget and meeting all contract requirements.

    All business strives to make smart decisions. As part of the decision-making process, stakeholders meet to exchange ideas and agree upon a course of action. Varying interests are negotiated to serve the goals of the organization and those of its stakeholders. Successfully facilitating meetings and discussions enhances group consensus and commitment. Negotiating with confidence and overcoming resistance can produce outcomes which serve various interests and still produce quality conclusions. By employing effective facilitation, negotiation, and decision-making skills, you can increase productivity, make smarter decisions, and accomplish better results.

    This course covers the basic fundamentals of selling with an emphasis on the concepts and practices of selling.

    International Sales and Marketing explores the main marketing principles and functions with specific reference to the pursuit of international business opportunities. This course also analyzes the distinct, yet similar components between domestic and international marketing. Additional topics such as the international marketplaces; market entry and exit strategies; marketing plans; cultural and legal influences, and missions and trade fairs, are also examined as ways to challenge any competition.

    This is a project-based course that focuses on incorporating marketing principles and planning strategies into an international sales and marketing plan.

    SAVT1051A International Sales and Marketing combined with INTL1024A: E-commerce for International Business and SAVT1027: Professional Sales includes all components required for International Sales and Marketing (FITT).

    A safe and healthy workplace is the responsibility of the employer and the employee. This course introduces students to the importance of working safely and addresses how employers and employees can control the hazards and risks associated with the workplace. Students will also learn about the roles and responsibilities of key stakeholders including WorkSafeNB, the employer and the employee in ensuring workplaces are safe.

    NOC Codes

    0601 - Corporate sales managers
    0621 - Retail and wholesale trade managers
    0731 - Managers in transportation
    1315 - Customs, ship and other brokers
    4163 - Business development officers and marketing researchers and consultants

    Disclaimer: This web copy provides guidance to prospective students, applicants, current students, faculty and staff. Although advice is readily available on request, the responsibility for program selection ultimately rests with the student. Programs, admission requirements and other related information is subject to change.

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