Often organizations must adapt and customize products or services sold or traded internationally. There are various reasons for modifying products and services, but ultimately it allows organizations to remain competitive and compliant within their target markets.
Products and Services for a Global Market explores the impact of regulations, laws, culture, and customer or client requirements on products or services resulting in the need for modifications. It examines both product and service development including their characteristics, processes, adaptations, customizations, and relation to one another.
Additional topics such as intellectual property protection, product liability, various types of testing, and the impact of modification on other areas of international trade (sales and marketing, market entry strategies, etc.), are also examined.
INTL1031A: Products and Services for a Global Market includes all components required for Products and Services for a Global Market (FITT).