Business Administration: Marketing

CampusStart DateTuition/Fees
Fredericton September 2023 (Blended Delivery) Domestic | International
Saint JohnSeptember 2023 (Blended Delivery)  Domestic | International
MonctonSeptember 2023 (Blended Delivery) Domestic | International

Program Overview

Think about the brands you love and the products you buy. Marketing influences our thinking. Marketing professionals are strategic and intuitive thinkers who know how to find out what makes people tick. We use that knowledge to develop expert strategies and communications to connect with consumers, drive sales and increase brand loyalty for companies and their products.

From brand management and marketing research to social media and sales, marketers have many career opportunities, especially those with the skills to operate in a digitally driven world. If you enjoy understanding how consumers think and have an interest in business, pursuing a career in marketing could be a great choice.

In our Business Administration: Marketing program, you’ll learn about market research, consumer behaviour, integrated marketing campaigns, entrepreneurship, social media marketing, and how to create compelling content. We’ll teach you how to think strategically and creatively to make solid marketing decisions that will benefit the brands and organizations you work with. Enroll today in our Business Administration: Marketing program and pursue an exciting future helping companies grow and succeed.


The requirements for this diploma program may be achieved within two academic years of full-time study.

Admission Requirements

    Profile B

  • High School Diploma or Adult High School Diploma or GED Diploma of High School Equivalency or Essential Skills Achievement Pathway: Post-Secondary Entry High School Diploma
    • Foundations of Mathematics 110
      Geometry and Applications in Mathematics 112 and Functions and Relations 112

      NB Francophone High School Math Equivalencies
      International Student Admission Equivalencies

      Career Possibilities

      In today’s economic climate, innovative marketers provide a competitive strategy to growing enterprises. As a graduate of this program, you could find employment in the areas of marketing, advertising, sales, and social media. All these positions are found in a variety of industries, including retail, small business, non-profit, government, real estate, financial, insurance, and transportation, not to mention marketing agencies.

      Common roles include brand managers who oversee a specific brand within a company; account managers who plan and develop communications strategies and campaigns; digital experts who specialize in content development, online media strategies, creative development and other tactics; and market researchers who consult with consumers to gain insights for making business decisions and developing new products and services.

      Our graduates are hired for their preparedness to work in today’s business climate having exposure to the real world through applied research and case learning. Graduates have a vast array of choices for industries and positions and often see career advancement opportunities for those displaying initiative and a dynamic attitude. You may also use this diploma to gain admission to the third year of bachelor’s degree programs at several universities.

      Find career possibilities related to this program in Career Coach.

      Specific Considerations

      Graduates of the two-year Business Administration: Marketing program may be able to transfer into the third year of four-year degree program at numerous university partners.

      Technology Requirements
      NBCC is a connected learning environment. All programs require a minimum specification, including access to the internet and a laptop. Your computer should meet your program technology requirements to ensure the software required for your program operates effectively. Free wifi is provided on all campuses.

      Program Courses

      Courses are subject to change.

      This course provides a general overview of the Canadian business environment as well as the various functional areas of a business. Focus will be placed on the interrelationships between the functional areas of business, such as finance and accounting, sales and marketing, human resources, operations and logistics. The course will also introduce business structures, the role of government, business ethics, social responsibility and entrepreneurship. The course will provide a basic understanding of Canadian business practices and terminology and the concepts of macro and micro environments will be introduced.

      This course is designed to allow the student to work independently in a business setting related to their field of study. Students are expected to follow the work schedule of the practicum host.

      This course is designed to strengthen fundamental skills in written communications.  This course focuses on how to write clear, effective sentences and paragraphs, create organized, unified, and coherent business messages and documents. Emphasis will be placed on recognizing the importance of communicating for the intended purpose and audience. The students will apply the stages of the writing process to business writing: prewriting, writing, and revising, as well as research, prepare, format, draft, proofread and edit a series of documents commonly used in business.

      This course is designed to develop professional verbal communication and presentation skills for the business environment. Emphasis is placed on verbal communication techniques, strategies, and presentation tools to deliver oral presentations with confidence and professionalism.

      This course introduces students to a wide range of macroeconomic issues such as aggregate supply and demand, fiscal policy, nature and causes of unemployment and inflation, the role money and banking play in the economy, as well as international trade and the international monetary system.

      This course is designed to introduce the principles of economics and the economic behaviour of individuals and businesses. The course examines the roles of business, individuals, and government in the market system. Course topics also include the supply and demand model, market structures, price elasticity and regulations.

      This course provides students with a framework to determine what is involved in starting a business and allows the student to assess their own potential in starting a business.

      This course is designed to examine the challenges and successes of corporate social responsibility.  The focus will be exploring corporate social responsibility as the continuing commitment by business to contribute to economic development while improving the quality of life for the workforce, their families and society at large. Focus will also include the application of ethical concepts and principles to make thoughtful and responsible ethical decisions for a business.

      This course introduces accounting concepts. Focus will be placed on recording financial transactions for the complete accounting cycle, inventory, and related ratio analysis.

      This course expands on transactions related to assets and current liabilities.  Focus will be placed on cash, receivables, capital assets, payables, basic payroll transactions, related ratio analysis and an introduction to various forms of businesses.


      • GACG1126A

      This course is an introduction to basic concepts in Canadian law that pertain to business. It provides students with an overview of various acts and legislations that govern the marketplace. Topics include contract law, tort liability, employment legislation, intellectual property, and real property.

      This course develops arithmetic and algebraic skills to solve mathematical problems related to business. Business calculations include gross earnings, commission, taxes, break-even analysis, cost-volume-profit analysis, trade and cash discounts, markups, markdowns, and simple interest.

      This course develops skills in financial mathematics. The primary focus is calculating compound interest. Topics include loans, invested sums of money, annuities, amortization, mortgages, sinking funds, and bonds.

      This course provides an overview of marketing functions from a Canadian marketplace perspective. Emphasis will be placed on understanding a socially responsible marketing environment, researching and understanding consumer and business buying behaviours, and defining the marketing target.

      This course introduces marketing strategies and focuses on the elements of the marketing mix. Emphasis is placed on decision-making for tangible and intangible products, pricing, distribution, and marketing communication, to achieve marketing goals.


      • MKTG1102A

      This course examines the fundamental components and process used in marketing campaign integration.


      • MKTG1103A

      This course emphasizes the importance of understanding consumers in formulating marketing strategy. Consumer behavior principles are explored so that students examine consumption activities in today's society.


      • MKTG1103A

      This course examines the ever-changing consumer market place with special emphasis on market segmentation, product, place, price, and promotional marketing strategies.


      • MKTG1103A

      This course provides students with an understanding of the importance of market research as an aid to management decisions.


      • MKTG1103A

      This course builds on students’ background in marketing theory and applied writing to produce effective copy for various marketing media.   


      • COMM1271A
      • MKTG1103A

      This course is designed to provide an overview of how data can be managed and analyzed to inform data-driven marketing tactics and strategies.  Emphasis will be on how marketing analytics transforms key customer data into meaningful information to optimize marketing decisions.  Topics will include principles of data analytics, collection and usage of customer and market data, and the legal and ethical usage of data.   Students will use tools to manipulate, analyze, and present insights and recommendations using marketing data.


      • MKTG1103A

      This course provides students the skills to align marketing goals and strategies with an organizations objectives.  Students will apply the fundamental steps used to design an integrated marketing campaign.


      • MKTG1104A
      • MKTG1105A
      • MKTG1108A

      This course is designed to provide students with the knowledge and skill create a multimedia production.

      This course introduces a systematic approach to the concepts and theories behind creating effective workplaces. Organizational behaviour (OB) explores how individual, group and organizational characteristics can influence an organization’s effectiveness, productivity, and its ability to accomplish goals. Understanding organizational behaviour concepts and theories helps contribute to successful organizations.

      This course provides an introduction to the meaning of community service.  Students learn how community service can enhance a student’s educational experience, personal growth, employability, and civic responsibility. Students participate in one day of volunteering to enhance their understanding of civic responsibility and to help the New Brunswick Community College realize its vision of transforming lives and communities.

      This workshop introduces students to the process of finding employment. It explores the various strategies and resources available, and examines the role of social media.

      This capstone course represents the culmination and integration of students’ fundamental business knowledge. The learner completes the key components of a small business plan.  Learners demonstrate their ability to integrate their learnings from previous courses and apply it to an integrated project. This course concludes with a short, written report as well as a brief presentation of findings and recommendations. 

      This course allows students to apply their learning from their Business Administration program to an industry partner project. Working with faculty and an industry partner, students are tasked with finding solutions to a business problem. Working independently or in small groups, students will gain a deeper understanding of their Business Administration field, apply theory and best practices, and use the tools and learnings they have gained throughout the program. This course culminates with a final presentation of the project findings and recommendations.

      This course introduces the fundamentals of computer applications and file management in a business environment. Focus will be placed on software features and functions for email, word processing and spreadsheets; scheduling, calendar management, and collaboration; and time and task management.

      This course builds on the spreadsheet application skills acquired in Business Computer Applications I. Learners produce quality business workbooks designed for effective data management and analysis. The focus is on software processes, functions, and features to manipulate large data sets across multiple worksheets and workbooks.


      • SAAL1849A

      This course is designed to examine the fundamentals of selling and customer service.  Emphasis will be placed on the concepts and practices of selling, preparing and conducting sales presentations that create customer value and developing skills in customer service that lead to retention of customers.

      A safe and healthy workplace is the responsibility of the employer and the employee. This course introduces students to the importance of working safely and addresses how employers and employees can control the hazards and risks associated with the workplace. Students will also learn about the roles and responsibilities of key stakeholders including WorkSafeNB, the employer and the employee in ensuring workplaces are safe.

      The course introduces students to the major concepts and tools for describing, analyzing and drawing conclusions from data. Course topics include summarizing and presenting different types of data, analyzing the risks and assumptions underlying statistical analysis and the principles and methods associated with sampling.


      • MATH1277A

      NOC Codes

      0124 - Advertising, marketing and public relations managers
      0601 - Corporate sales managers
      0621 - Retail and wholesale trade managers
      1123 - Professional occupations in advertising, marketing and public relations
      4163 - Business development officers and marketing researchers and consultants

      Disclaimer: This web copy provides guidance to prospective students, applicants, current students, faculty and staff. Although advice is readily available on request, the responsibility for program selection ultimately rests with the student. Programs, admission requirements and other related information is subject to change.

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