Business Administration: Marketing

CampusStart DateTuition/Fees
Saint JohnSeptember 2024 (Blended Delivery) Domestic | International
MonctonSeptember 2024 (Blended Delivery) Domestic | International
Fredericton September 2024 (Blended Delivery) Domestic | International

Program Overview

Think about the brands you love and the products you buy. Marketing influences our thinking. Marketing professionals are strategic and intuitive thinkers who know how to find out what makes people tick. We use that knowledge to develop expert strategies and communications to connect with consumers, drive sales and increase brand loyalty for companies and their products.

From brand management and marketing research to social media and sales, marketers have many career opportunities, especially those with the skills to operate in a digitally driven world. If you enjoy understanding how consumers think and have an interest in business, pursuing a career in marketing could be a great choice.

In our Business Administration: Marketing program, you’ll learn about market research, consumer behaviour, integrated marketing campaigns, entrepreneurship, social media marketing, and how to create compelling content. We’ll teach you how to think strategically and creatively to make solid marketing decisions that will benefit the brands and organizations you work with. Enroll today in our Business Administration: Marketing program and pursue an exciting future helping companies grow and succeed.


The requirements for this diploma program may be achieved within two academic years of full-time study.

Admission Requirements

    Profile B

  • High School Diploma or Adult High School Diploma or GED Diploma of High School Equivalency or Canadian Adult Education Credential (CAEC) or Essential Skills Achievement Pathway: Post-Secondary Entry High School Diploma
    • Foundations of Mathematics 110

      NB Francophone High School Math Equivalencies
      International Student Admission Equivalencies

      Career Possibilities

      In today’s economic climate, innovative marketers provide a competitive strategy to growing enterprises. As a graduate of this program, you could find employment in the areas of marketing, advertising, sales, and social media. All these positions are found in a variety of industries, including retail, small business, non-profit, government, real estate, financial, insurance, and transportation, not to mention marketing agencies.

      Common roles include brand managers who oversee a specific brand within a company; account managers who plan and develop communications strategies and campaigns; digital experts who specialize in content development, online media strategies, creative development and other tactics; and market researchers who consult with consumers to gain insights for making business decisions and developing new products and services.

      Our graduates are hired for their preparedness to work in today’s business climate having exposure to the real world through applied research and case learning. Graduates have a vast array of choices for industries and positions and often see career advancement opportunities for those displaying initiative and a dynamic attitude. You may also use this diploma to gain admission to the third year of bachelor’s degree programs at several universities.

      Find career possibilities related to this program in Career Coach.

      Specific Considerations

      Become a Chartered Marketer

      This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

      As the only marketing designation recognized across Canada, the CMA’s Chartered Marketer (CM) designation sets a high standard in the marketing industry. It’s a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you’ re a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CM journey at

      Graduates of the two-year Business Administration: Marketing program may be able to transfer into the third year of four-year degree program at numerous university partners.

      Technology Requirements
      NBCC is a connected learning environment. All programs require a minimum specification, including access to the internet and a laptop. Your computer should meet your program technology requirements to ensure the software required for your program operates effectively. Free wifi is provided on all campuses.

      Areas of Study

      • Marketing Management
      • Marketing Communications
      • Financial Accounting
      • Business Law
      • Business Computer Applications
      • Business and Financial Math
      • Economics
      • Statistics
      • Market Research
      • Marketing Analytics
      • Consumer Behaviour
      • Sales
      • Customer Service
      • Entrepreneurship

      Program Courses

      Courses are subject to change.

      This course provides a general overview of the Canadian business environment as well as the various functional areas of a business. Focus will be placed on the interrelationships between the functional areas of business, such as finance and accounting, sales and marketing, human resources, operations and logistics. The course will also introduce business structures, the role of government, business ethics, social responsibility and entrepreneurship. The course will provide a basic understanding of Canadian business practices and terminology and the concepts of macro and micro environments will be introduced.

      This course is designed to allow the learner to work independently in an industry setting related to their field of study. Learners are expected to follow the work schedule of the practicum host. The duration of this practicum is five (5) weeks.

      This course is designed to strengthen fundamental skills in written communications.  This course focuses on how to write clear, effective sentences and paragraphs, create organized, unified, and coherent business messages and documents. Emphasis will be placed on recognizing the importance of communicating for the intended purpose and audience. The students will apply the stages of the writing process to business writing: prewriting, writing, and revising, as well as research, prepare, format, draft, proofread and edit a series of documents commonly used in business.

      This course is designed to develop professional verbal communication and presentation skills for the business environment. Emphasis is placed on verbal communication techniques, strategies, and presentation tools to deliver oral presentations with confidence and professionalism.

      This course is designed to introduce a wide range of macroeconomic topics. Focus is placed on aggregate supply and demand, fiscal policy, unemployment, inflation, money and banking, monetary policy, as well as international trade and trade policy.

      This course is designed to introduce the principles of economics and the economic behaviour of individuals and businesses. The course examines the roles of business, individuals, and government in the market system. Course topics also include the supply and demand model, market structures, price elasticity and regulations.

      This course is designed to provide a framework to determine the stages involved in starting a business. Focus is placed on examining the tools to assess the learner’s potential in starting a business.

      This course is designed to examine the challenges and successes of corporate social responsibility. Focus is placed on exploring corporate social responsibility as the continuing commitment by business to contribute to economic development while improving the quality of life for the workforce, their families and society at large. Focus also includes the application of ethical concepts and principles to make thoughtful and responsible ethical decisions for a business.

      This course introduces accounting concepts. Focus will be placed on recording financial transactions for the complete accounting cycle, inventory, and related ratio analysis.

      This course expands on transactions related to assets and current liabilities.  Focus will be placed on cash, receivables, capital assets, payables, basic payroll transactions, related ratio analysis and an introduction to various forms of businesses.


      • GACG1126A

      This course is an introduction to basic concepts in Canadian law that pertain to business. It provides students with an overview of various acts and legislations that govern the marketplace. Topics include contract law, tort liability, employment legislation, intellectual property, and real property.

      This course develops arithmetic and algebraic skills to solve mathematical problems related to business. Business calculations include gross earnings, commission, taxes, break-even analysis, cost-volume-profit analysis, trade and cash discounts, markups, markdowns, and simple interest.

      This course is designed to develop skills in financial mathematics. The primary focus is calculating compound interest. Topics include loans, invested sums of money, annuities, amortization, mortgages, sinking funds, and bonds.


      • MATH1277A

      This course provides an overview of marketing functions from a Canadian marketplace perspective. Emphasis will be placed on understanding a socially responsible marketing environment, researching and understanding consumer and business buying behaviours, and defining the marketing target.

      This course introduces marketing strategies and focuses on the elements of the marketing mix. Emphasis is placed on decision-making for tangible and intangible products, pricing, distribution, and marketing communication, to achieve marketing goals.


      • MKTG1102A

      This course examines the fundamental components and process used in marketing campaign integration.


      • MKTG1103A

      This course is designed to explore consumer behavior principles. Emphasis is placed on the importance of consumer behaviour in formulating a marketing strategy. This course covers multiple aspects of consumer behavior, including buyer behavior, motivation, consumption, and internal and external influences on the consumer-driven process.


      • MKTG1103A

      This course examines the process of planning and executing marketing strategies to achieve an organization’s goals.  Emphasis is placed on market segmentation and developing marketing strategies considering product, place, price, and promotion.


      • MKTG1103A

      This course is designed to explore marketing research theories with the practical application of marketing research techniques. Emphasis is placed on the steps in the marketing research process, including planning, executing, analyzing, and reporting using qualitative and quantitative marketing research approaches. This course reinforces the relationship between market intelligence through research and business decision-making.


      • MKTG1103A

      This course is designed to produce effective written communication for various marketing media. The course builds on previous courses in marketing and written communication. Focus will be placed on the copywriting process and tactics for a variety of media.


      • COMM1271A
      • MKTG1103A

      This course is designed to provide an overview of how data can be managed and analyzed to inform data-driven marketing tactics and strategies.  Emphasis is placed on how marketing analytics transforms key customer data into meaningful information to optimize marketing decisions. Emphasis also includes the tools used to analyze and present insights and recommendations. Topics include principles of marketing analytics, collection and usage of customer and market data, and the legal and ethical usage of data.   


      • MKTG1103A

      This course is designed to develop the skills required to create an integrated marketing campaign. Focus is placed on aligning marketing goals, strategies, and tactics with organizational objectives to build an integrated marketing campaign.


      • MKTG1104A
      • MKTG1105A
      • MKTG1108A

      This course is designed to provide the knowledge and skill to create a multimedia production. Focus will be placed on creating, acquiring, and editing images, audio, and video used in marketing media.

      This course introduces a systematic approach to the concepts and theories behind creating effective workplaces. Organizational behaviour (OB) explores how individual, group and organizational characteristics can influence an organization’s effectiveness, productivity, and its ability to accomplish goals. Understanding organizational behaviour concepts and theories helps contribute to successful organizations.

      This course provides an introduction to the meaning of community service.  Students learn how community service can enhance a student’s educational experience, personal growth, employability, and civic responsibility. Students participate in one day of volunteering to enhance their understanding of civic responsibility and to help the New Brunswick Community College realize its vision of transforming lives and communities.

      This workshop introduces students to the process of finding employment. It explores the various strategies and resources available, and examines the role of social media.

      This capstone course represents the culmination and integration of students’ fundamental business knowledge. The learner completes the key components of a small business plan.  Learners demonstrate their ability to integrate their learnings from previous courses and apply it to an integrated project. This course concludes with a short, written report as well as a brief presentation of findings and recommendations. 

      This course is designed to apply learning from the Business Administration program to an industry partner project. Working with faculty and an industry partner, learners are tasked with finding solutions to a business problem. Focus is placed on application of theory and best practices and using business tools, techniques, and strategies to gain a deeper understanding of the applicable Business Administration field. This course culminates with a final report and presentation of the project findings and recommendations.

      This course introduces the fundamentals of computer applications and file management in a business environment. Focus will be placed on software features and functions for email, word processing and spreadsheets; scheduling, calendar management, and collaboration; and time and task management.

      This course builds on the spreadsheet application skills acquired in Business Computer Applications I. Learners produce quality business workbooks designed for effective data management and analysis. The focus is on software processes, functions, and features to manipulate large data sets across multiple worksheets and workbooks.


      • SAAL1849A

      This course is designed to examine the principles and techniques of professional sales and customer service.  Focus is placed on quality customer service, successful sales strategies and activities, and developing relationships and customer loyalty.

      A safe and healthy workplace is the responsibility of the employer and the employee. This course introduces students to the importance of working safely and addresses how employers and employees can control the hazards and risks associated with the workplace. Students will also learn about the roles and responsibilities of key stakeholders including WorkSafeNB, the employer and the employee in ensuring workplaces are safe.

      This course introduces the principles and techniques used to analyze and interpret statistical data to help inform business decisions. Course topics include descriptive and inferential statistics concepts and applications. Also included is organizing, analyzing, interpreting, and presenting data both numerically and graphically.


      • MATH1277A

      NOC Codes

      10022 - Advertising, marketing and public relations managers
      11202 - Professional occupations in advertising, marketing and public relations
      41402 - Business development officers and market researchers and analysts
      60010 - Corporate sales managers
      60020 - Retail and wholesale trade managers
      64101 - Sales and account representatives - wholesale trade (non-technical)

      Articulation Agreements

      Institution: University of New Brunswick Saint John - Faculty of Business
      Information: Bachelor of Applied Management Degree
      NBCC graduates of any 2 year diploma program with a GPA of 70% or greater receive 2 years full credit toward this degree and will be eligible to enter year 3 of the 4 year Bachelor of Applied Management (BAM) program.


      Institution: St. Mary's University
      Information: Graduates may apply for admission to the Bachelor of Commerce program. Students who obtained an overall average of 70%, may be granted 60 hours in a 120 credit hour degree program.

      Disclaimer: This web copy provides guidance to prospective students, applicants, current students, faculty and staff. Although advice is readily available on request, the responsibility for program selection ultimately rests with the student. Programs, admission requirements and other related information is subject to change.

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