Digital Marketing

CampusStart DateTuition/Fees
MonctonSeptember 2025 (Blended Delivery) Domestic | International
Saint JohnSeptember 2025 (Blended Delivery) Domestic | International
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Program Overview

Are you ready to launch a career that combines strategic thinking with creative innovation? There’s never been a more exciting time to explore the world of digital marketing. As online marketing continues to evolve rapidly, businesses are turning to emerging strategies, technologies, and channels to maximize their brand presence. Digital marketing has become a cornerstone of integrated marketing communications (IMC), capturing fragmented audiences with compelling visual and audio content that leaves a lasting impact.
 
Our Digital Marketing program blends foundational marketing principles with cutting-edge digital strategies and tools, equipping students with the expertise needed to create and lead impactful campaigns that engage consumers and elevate brands. Designed to incorporate global best practices while fostering local and international innovation, this program prepares students to thrive in today’s dynamic digital marketing ecosystem.
 
Whether you’re building on prior education or advancing your career, this program combines theoretical knowledge with hands-on learning opportunities. Students will develop skills in business, marketing, and digital technologies to craft strategic marketing plans, execute campaigns, and bring creative content to life through modern digital platforms. Join us and become a digital marketing professional ready to make an impact on the global stage.

Duration

The requirements for this graduate certificate may be achieved within one (1) year of full-time study.

Admission Requirements

    Profile F

  • Post-secondary diploma or degree in business OR other combinations of education and related experience may be considered.

    Career Possibilities

    Graduates are well-equipped for diverse digital marketing roles in corporate, government, agency, and non-profit organizations. Positions could include Digital Marketing Specialists, Social Media Specialists, Content Strategists, Search Engine Optimization (SEO) Specialists, Digital Analysts, Market Data Analysts, Brand Strategists, Web Content Specialists, Mobile Marketing Specialists, and Media Planners.

    Specific Considerations

    Technology Requirements
    NBCC is a connected learning environment. All programs require a minimum specification, including access to the internet and a laptop. Your computer should meet your program technology requirements to ensure the software required for your program operates effectively. Free wifi is provided on all campuses.

    Areas of Study

    • Digital Business Foundations
    • Content Strategy and Creation
    • Digital and Marketing Analytics
    • Digital and Marketing Strategy
    • Digital Marketing Technologies and Automation
    • Email Marketing
    • Integrated Marketing Communications (IMC)
    • Online Advertising
    • Search Engine Optimization (SEO)
    • Social Media Marketing
    • User Experience (UX)
    • User Journey Mapping
    • Video Optimization and Marketing
    • Website and Mobile Application Optimization

    Program Courses

    Courses are subject to change.

    This course is designed to provide an overview of the impact of digital platforms and channels on business practices and how they are used to enhance business performance. Emphasis is placed on consumer behavior in online environments, digital automation, and the impacts of globalization in digital commerce. Global trends, regulatory requirements, and ethical considerations are also discussed.

    This course is designed to examine Search Engine Optimization (SEO) strategies that improve online rankings and visibility. Focus is placed on the role of SEO in digital marketing, best practices and industry standards, keyword strategies, on-page and off-page SEO and link-building strategies. Learners conduct an SEO audit that aligns with marketing objectives.

    This course explores digital content strategy and its role in comprehensive marketing campaigns. Emphasis is placed on key principles of content strategy, including audience and consumer research, content planning, and distribution across multiple digital channels. Learners also discuss the use of digital performance metrics to inform content strategy and the alignment of content initiatives with business and marketing objectives.

    This course is designed to explore strategies for optimizing content and front-end design in website and mobile applications to improve performance and usability. Key topics include the role of websites and mobile applications in digital content and Search Engine Optimization (SEO) strategies and techniques for improving User Interfaces (UI) and User Experience (UX) through structured, responsive, and adaptive design. Further focus includes the use of analytics in performance measurement and considerations for data privacy.

    Prerequisites:

    • MKTG1116B

    This course is designed to provide a comprehensive understanding of social media marketing strategies. Learners examine social media campaigns across various platforms. Topics include content creation, audience engagement, paid social media advertising, and measuring social media performance.

    This course explores video optimization and marketing strategies for video-sharing platforms. Emphasis is placed on optimization techniques that enhance visibility, user experience, and Search Engine Optimization (SEO). Learners also discuss video advertising, monetization strategies, and the use of performance metrics and marketing analytics to evaluate audience engagement and campaign effectiveness.



    Prerequisites:

    • MKTG1116B
    • MKTG1117B



    Prerequisites:

    • MKTG1117B
    • MKTG1118B
    • MKTG1119B



    Prerequisites:

    • MKTG1118B
    • MKTG1117B
    • MKTG1119B



    Prerequisites:

    • MKTG1118B
    • MKTG1117B
    • MKTG1119B

    A safe and healthy workplace is the responsibility of the employer and the employee. This course introduces students to the importance of working safely and addresses how employers and employees can control the hazards and risks associated with the workplace. Students will also learn about the roles and responsibilities of key stakeholders including WorkSafeNB, the employer and the employee in ensuring workplaces are safe.

    NOC Codes

    10022 - Advertising, marketing and public relations managers
    11202 - Professional occupations in advertising, marketing and public relations
    41402 - Business development officers and market researchers and analysts

    Disclaimer: This web copy provides guidance to prospective students, applicants, current students, faculty and staff. Although advice is readily available on request, the responsibility for program selection ultimately rests with the student. Programs, admission requirements and other related information is subject to change.

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