Business Administration: Marketing

CampusStart Date
MonctonSeptember 2018
Saint JohnSeptember 2018
Fredericton September 2018

Program Overview

Marketers are creative and intuitive thinkers who know what makes most people tick. They are expert strategists and communicators who work well in a team environment and under tight deadlines. You’ll learn skills in market research, marketing computer applications, consumer behaviour, small business management, social media marketing, and how to create compelling ad campaigns. In today’s competitive economic climate, innovative marketers are hired on the spot.


The requirements for this diploma program may be achieved within two academic years of full-time study.

Admission Requirements

    Profile B

  • High School Diploma or Adult High School Diploma or GED Diploma of High School Equivalency
    • Foundations of Mathematics 110
      Geometry and Applications in Mathematics 112 and Functions and Relations 112

      (NB Francophone High School Math Equivalencies)

      Career Possibilities

      As a graduate of this program, you'll have the opportunity to gain employment in the areas of marketing, advertising, sales and business management including retail, financial institutions such as banks, trust companies and financial companies, municipal, provincial and federal government departments, marketing agencies, insurance companies and transportation companies. Graduates are frequently hired and placed in supervisory and management trainee programs. This presents the opportunity for career advancement for those displaying initiative and an industrious attitude. You may also use this diploma to gain admission to the third year of bachelor degree programs at several universities.

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      NOC Codes

      0611 - Sales, Marketing and Advertising Managers
      4163 - Business development officers and marketing researchers and consultants

      What you will learn

      • Marketing Management
      • Accounting - Manual and Computerized
      • Business Law
      • Business Software Applications
      • Financial Mathematics
      • Economics
      • Statistics
      • Market Research
      • Consumer Behaviour
      • Computer Marketing Applications
      • Management
      • Advertising
      • Professional Sales
      • Small Business Management
      • Retail
      • Work Practicum

      Specific Considerations

      Graduates of the Business Administration: Marketing program may be eligible for advanced credit through the Canadian Professional Sales Association, Institute of Canadian Bankers and the Canadian Retail Institute. Graduates of the two-year Business Administration program who have achieved a minimum of a 70% average each program year may be able to transfer into the third year of a four-year degree program at Cape Breton University (CBU), Crandall University (formerly ABU) or the University of New Brunswick Saint John (UNBSJ). NBCC is committed to furthering our university relationships; therefore, other university agreements may be available.

      This program is a "Learning Integrated Virtually Everywhere" (L.I.V.E) program that requires the use of a notebook computer as part of the learning experience. Your notebook computer should meet minimum technical specifications to ensure the software required for your program operates effectively. See here for more information: L.I.V.E. (Learning Integrated Virtually Everywhere)


      Organization: Husson University/ Fredericton University
      Accreditation Period: 2009-no end date
      Information: On-line degree completion program for individuals holding a Diploma in Business from NBCC.  Diploma holders may transfer up to 90 credit hours from NBCC to be applied toward a Bachelor of Science Degree in Business Administration.  Upon completion of the program, the University of Fredericton will award a Diploma in Advanced Business studies. 


      Articulation Agreements

      Institution: Griffith University
      Articulation Period:
      Information: Graduates from Business Administration: Investment Management can complete a Bachelor of Commerce in three semesters.  

      Institution: Auckland University of Technology
      Articulation Period:
      Information: Graduates will receive one and a half years (1.5 years) credit toward the three (3) year Bachelor of Business Degree at Auckland University of Technology (New Zealand).

      Disclaimer: This web copy provides guidance to prospective students, applicants, current students, faculty and staff. Although advice is readily available on request, the responsibility for program selection ultimately rests with the student. Programs, admission requirements and other related information is subject to change.

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