Business Administration: Marketing

CampusStart Date
MonctonSeptember 2018
Saint JohnSeptember 2018
Fredericton September 2018

Program Overview

Marketers are creative and intuitive thinkers who know what makes most people tick. They are expert strategists and communicators who work well in a team environment and under tight deadlines. You’ll learn skills in market research, marketing computer applications, consumer behaviour, small business management, social media marketing, and how to create compelling ad campaigns. In today’s competitive economic climate, innovative marketers are hired on the spot.


Duration

The requirements for this diploma program may be achieved within two academic years of full-time study.


Admission Requirements

    Profile B

  • High School Diploma or Adult High School Diploma or GED Diploma of High School Equivalency
    • Foundations of Mathematics 110
      or
      Geometry and Applications in Mathematics 112 and Functions and Relations 112

      (NB Francophone High School Math Equivalencies)


      Career Possibilities

      As a graduate of this program, you'll have the opportunity to gain employment in the areas of marketing, advertising, sales and business management including retail, financial institutions such as banks, trust companies and financial companies, municipal, provincial and federal government departments, marketing agencies, insurance companies and transportation companies. Graduates are frequently hired and placed in supervisory and management trainee programs. This presents the opportunity for career advancement for those displaying initiative and an industrious attitude. You may also use this diploma to gain admission to the third year of bachelor degree programs at several universities.

      Find career possibilities related to this program in Career Coach.


      NOC Codes

      0611 - Sales, Marketing and Advertising Managers
      4163 - Business development officers and marketing researchers and consultants


      What you will learn

      • Marketing Management
      • Accounting - Manual and Computerized
      • Business Law
      • Business Software Applications
      • Financial Mathematics
      • Economics
      • Statistics
      • Market Research
      • Consumer Behaviour
      • Computer Marketing Applications
      • Management
      • Advertising
      • Professional Sales
      • Small Business Management
      • Retail
      • Work Practicum


      Program Courses

      This year's courses are still under development. Showing 2017's courses for reference.

      This course will expose the student to the various principles of management. It will develop in the student an understanding of operational management as it applies in day-to-day settings and provide an insight into the daily life of a practising manager, as he/she interacts with people.

      This course is designed to allow the student to work independently in a business setting related to their field of study. Students are expected to follow the work schedule of the practicum host.

      This course is designed to explore the variables involved in the start-up and sustainability of entrepreneurial ventures as it relates to your chosen field of study. The scope of the course ranges from idea generation to explore new market opportunities to developing strategies to gain and retain clientele. Knowledge is applied through the use of case studies and inter-active exercises.

      In this course, student will be introduced to the basic formats and principles of business communications. It will examine audience, purpose and message and its impact on style and tone.

      Participants use a variety of sources to conduct research and use the results of research to produce short informal reports, discussion papers, and proposals.

      Prerequisites:

      • COMM1155

      This course teaches students how to create documents that are organized, unified, and coherent.

      This course introduces students to a wide range of macroeconomic issues such as aggregate supply and demand, fiscal policy, nature and causes of unemployment and inflation, the role money and banking play in the economy, as well as international trade and the international monetary system.

      This course enables students to examine key economic issues and problems as they relate to business and to the Canadian business environment. Students apply economic principles to the study of Canada and its economy. They acquire the skills to manage businesses more effectively, make appropriate personal choices in business, and contribute to society overall.

      This course provides students with a framework to determine what is involved in starting a business and allows the student to assess their own potential in starting a business.

      This course utilizes a practical approach in introducing the student to ethics and ethical issues in the workplace. Participants examine the subject by considering numerous examples of real-world case studies that illustrate dilemmas students are challenged to resolve.

      Students build on accounting and mathematical skills in the process of carrying out intermediate tasks related to financial forecasting, operational budgeting techniques, and cash flow and capital investment management.

      Prerequisites:

      • GACG1051
      • MATH1087D

      This course provides students with the fundamentals of analysis and recording of financial transactions for the complete accounting cycle.

      This course builds on the knowledge in Accounting I. It provides students with an in-depth understanding of and the skills necessary to apply accounting concepts, principles, and procedures.

      Prerequisites:

      • GACG1050

      Explore the essential components of event management by providing the opportunity for the student to experience the full event planning and implementation process including various elements that support and enhance a successful event.

      This course is designed to provide learners with foundational knowledge of insurance principles and practice. Students are taught the history of the insurance industry as well as its current day function, roles, and risks. They are taught the Canadian law and regulatory bodies impacting the insurance industry as well as fundamental processes such as determining rates, writing contracts, and processing claims.

      This course provides an overview of key investment management terms and concepts, as well as a study of the goals of the investment manager. In addition, key aspects of the investment management environment will be discussed.

      This course is an introduction to basic concepts in business law. It provides students with an overview of various acts and legislations that govern the marketplace such as contract law, tort liability, employment legislation, intellectual property, and real property.

      This course provides students with a review of fundamental operations, familiarize students with problems related to business, and with the mathematics of cost-volume-profit analysis.

      This course is designed to familiarize students with the mathematics of merchandizing, simple interest, compound interest, and annuities.

      Prerequisites:

      • MATH1086

      This course provides students with an overview of the marketing function, emphasizing consumer satisfaction as a focal point of an organization’s activities.

      This course focuses on the elements of the marketing mix: products and services; pricing; distribution channels; and promotion.

      Prerequisites:

      • MKTG1027

      This course emphasizes the importance of understanding consumers in formulating marketing strategy. Consumer behavior principles are explored so that students examine consumption activities in today's society.

      Prerequisites:

      • MKTG1028

      This course provides students with an understanding of the importance of market research as an aid to management decisions.

      Prerequisites:

      • MKTG1028

      This course provides students with a comprehensive understanding of the scope and methods used in market research.

      Prerequisites:

      • MKTG1028
      • MKTG1034

      Students examine how marketing concepts, techniques and theories can be used to identify specific threats and marketing strategy opportunities facing enterprises and/or organizations. This course introduces the principles and tools to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues. Case studies and real life projects are the principal teaching methods to be used in this course. Participants will be required to conduct a marketing audit of a selected enterprise, identify relevant threats and opportunities and prepare the appropriate marketing strategy and plan for a financial year.

      Prerequisites:

      • MKTG1028

      This is a senior level project course that provides marketing students with the opportunity to apply theoretical and practical application of marketing ideas and concepts. Students are able to consult individually with subject instructors in the areas of Communications, Advertising, Marketing Management and Market Research in order to assist them with successful completion of major projects.

      Prerequisites:

      • MKTG1035
      • COMM1134
      • MKTG1071A
      • MKTG1075A

      This course is designed as a senior level project course for Marketing students in the Business Administration program. It provides the student with the opportunity to apply their learning to the development of an individual small business plan. The project requires the student to design and conduct a market survey report in order to obtain primary data. This enables the student to obtain an accurate reflection of the market and develop their project to greater depth. The student then develops a marketing plan based upon the survey results. This requires a thorough analysis of their target market along with the development of a marketing strategy. The student integrates the marketing plan into the other elements of a small business plan submitted for evaluation and presents the final product to the class.

      Prerequisites:

      • FINA1009
      • MKTG1034
      • ENTR1016

      This course provides students the skills to align marketing goals and strategies with an organizations objectives.  Students will apply the fundamental steps used to design an integrated marketing campaign.

      Prerequisites:

      • MKTG1072B

      This course examines the fundamental components and process used in marketing campaign integration.

      Prerequisites:

      • MKTG1033
      • MKTG1028

      This course builds on students’ background in marketing theory and applied writing to produce effective copy for various marketing media.   

      Prerequisites:

      • MKTG1028
      • COMM1130

      This course combines theoretical and practical marketing management strategies to develop an in depth understanding of the marketing process within the ever-changing world of consumers.  The main focus of this course is to investigate and solve real case applications based on the analysis of market segmentation, product, place, price and branding strategies.  

      Prerequisites:

      • MKTG1075A

      This course examines the ever-changing consumer market place with special emphasis on market segmentation, product, place, price, and promotional marketing strategies.

      Prerequisites:

      • MKTG1028

      This course draws from a number of social science disciplines to gain a greater understanding of human behaviour in organizations. Students investigate the impact of culture, social structures, and personality and examine how each could impact on the effectiveness and productivity of organizations.

      This course will introduce students to job search techniques.

      This course provides an introduction to the meaning of community service.  Students learn how community service can enhance a student’s educational experience, personal growth, employability, and civic responsibility. Students participate in one day of volunteering to enhance their understanding of civic responsibility and to help the New Brunswick Community College realize its vision of transforming lives and communities. 

      This course provides students with the knowledge and skills necessary to plan, coordinate, implement and evaluate a project within a team environment. Students learn effective project management techniques that allow them to monitor all work activities and ensure a quality product while remaining within budget and meeting all contract requirements.

      This course is designed as a senior level project course. It provides the student with the opportunity to apply overall business knowledge to the completion of a comprehensive project with emphasis on sales and marketing concepts. Students will demonstrate the ability to integrate the components and apply them to an integrated project.

      Prerequisites:

      • MKTG1034
      • MKTG1033
      • MKTG1028

      Students develop skills in strategic customer service that lead to retention of customers in a high tech, competitive and demanding consumer market.

      Students taking this course learn to apply basic techniques of design to produce such publications as booklets, newsletters, brochures and flyers.

      This course introduces students to the basics of website design. It explores the characteristics of a good site and the various tools used to create and maintain a site.

      This course is designed to provide students with the knowledge and skill create a multimedia production.

      Prerequisites:

        This courses teaches students the essentials of an Office Suite including spreadsheets, word processing, presentations and information management softwares. They learn how to use the internet effectively as a research tool.

        Students taking this course learn basic database concepts including creation of tables, queries, forms, and reports.

        This course builds on the basic spreadsheet skills and examines more advanced software functionality. Among the areas covered are the creation and management of tables and charts, the manipulation of multiple worksheets and workbooks, and various advanced functions.

        Prerequisites:

        • SAAL1212

        This course covers the basic fundamentals of selling with an emphasis on the concepts and practices of selling.

        In this course, students are introduced to the importance of relationship selling through account and sales management techniques. Students are exposed to sales strategies that may aid in developing long-term relationships with clients.

        Prerequisites:

          A safe and healthy workplace is the responsibility of the employer and the employee. This course introduces students to the importance of working safely and addresses how employers and employees can control the hazards and risks associated with the workplace. Students will also learn about the roles and responsibilities of key stakeholders including WorkSafeNB, the employer and the employee in ensuring workplaces are safe.

          The course introduces students to the major concepts and tools for describing, analyzing and drawing conclusions from data. Course topics include summarizing and presenting different types of data, analyzing the risks and assumptions underlying statistical analysis and the principles and methods associated with sampling

          Prerequisites:

          • MATH1086

          This course prepares students to deliver extemporaneous and impromptu presentations of various lengths and purposes.


          Specific Considerations

          Graduates of the Business Administration: Marketing program may be eligible for advanced credit through the Canadian Professional Sales Association, Institute of Canadian Bankers and the Canadian Retail Institute. Graduates of the two-year Business Administration program who have achieved a minimum of a 70% average each program year may be able to transfer into the third year of a four-year degree program at Cape Breton University (CBU), Crandall University (formerly ABU) or the University of New Brunswick Saint John (UNBSJ). NBCC is committed to furthering our university relationships; therefore, other university agreements may be available.

          This program is a "Learning Integrated Virtually Everywhere" (L.I.V.E) program that requires the use of a notebook computer as part of the learning experience. Your notebook computer should meet minimum technical specifications to ensure the software required for your program operates effectively. See here for more information: L.I.V.E. (Learning Integrated Virtually Everywhere)


          Accreditations

          Organization: Husson University/ Fredericton University
          Accreditation Period: 2009-no end date
          Information: On-line degree completion program for individuals holding a Diploma in Business from NBCC.  Diploma holders may transfer up to 90 credit hours from NBCC to be applied toward a Bachelor of Science Degree in Business Administration.  Upon completion of the program, the University of Fredericton will award a Diploma in Advanced Business studies. 

           


          Articulation Agreements

          Institution: Griffith University
          Articulation Period:
          Information: Graduates from Business Administration: Investment Management can complete a Bachelor of Commerce in three semesters.  
           


          Institution: Auckland University of Technology
          Articulation Period:
          Information: Graduates will receive one and a half years (1.5 years) credit toward the three (3) year Bachelor of Business Degree at Auckland University of Technology (New Zealand).

          Disclaimer: This web copy provides guidance to prospective students, applicants, current students, faculty and staff. Although advice is readily available on request, the responsibility for program selection ultimately rests with the student. Programs, admission requirements and other related information is subject to change.

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